Services...
Media Consultation
Total Recall Marketing is a full service advertising agency focusing primarily but not exclusively on the Hispanic market. Our process begins with a consultation where we determine our clients business and marketing goals. Based on our experience, we develop a personalized media strategy. Focusing on creating a call to action message we analyze which platforms (including linear and digital media) are the most efficient in order to achieve our clients ROI. We don't just focus on pretty creative, we focus on results!
Media Planning & Placement
When it comes to media planning and placement Total Recall Marketing uses our media expertise to know which media platforms are capable of delivering. When placing a media buy cost per point and media efficiencies are important, but today’s advertisers are looking for more. They are looking to move the needle! We maximize our clients’ media dollars and strategically make decisions based on results, not on relationships with media partners.
Digital Marketing
The Total Recall Marketing digital team knows digital marketing. We specialize in consumer segmentation, custom insights, turn key media strategies and high growth demographics. We deliver customized media solutions that align our client’s needs and goals. We have a team of bilingual copy writers that are able to convey your message effectively. English...Spanish...Spanglish. You name it, we can make it happen!
Creative & Production
Our creative team produces commercials that sell! We listen to our clients wants and needs and create an informative yet response inducive message. Our goal IS NOT to win industry creative awards…our goal is for our clients to be successful. Our creative and production team is very flexible and understands the value of a well written and produced creative.
Research
Total Recall Marketing’s research capabilities are second to none. We provide our clients with a comprehensive understanding of their market, core customer, competition and most importantly potential business opportunity. Our research expertise is key in consulting our clients and allowing them to stay ahead of consumer trends and their competition. When we put together a media strategy, it's taking into account all relevant research findings.
Call Management
For most businesses, the initial interaction (by phone, on-line or in person) with potential customers “sets the tone” for the business/customer relationship. Unfortunately, this is one of the most over looked aspect of a business marketing campaign. Our expertise in call management gives our clients a unique opportunity to use our call center team in order to maximizing response from their media and marketing efforts. You might think, "My receptionist or my team will handle the calls!" If it were that easy, everyone would be successful. Our Call Center team is professional and culturally sensitive. Trust us...how your business is perceived by that first interaction makes a difference.
Ethnic and Emerging Markets
An understanding of emerging markets is essential in today’s ever-changing landscape. In Los Angeles for example, the Hispanic population now accounts for nearly 50% of the population. Understanding the psychographics of ethnic/emerging consumer segments is essential to the future of any business. Being bi-lingual and bi-cultural is a reality we welcome and embrace!