Taking the impersonal out of advertising...
ADVERTISING 101...
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The art of advertising is much more complex than people might think. What makes you buy that magic diet pill advertised at 2am? You might think that you're immune to the trickeries of it all...right??? In reality we are all constantly bombarded with all sorts of messages that sway us everyday to choose what kind of cereal we buy, what programs we watch, what new diet we should be following to loose those last 10lbs.
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Advertising and media in general is an art. It takes special insight to really understand what makes people tick. Yes, people are people, but every person can't be reached in the same way with the same message. Every ethnic group, every age demographic, gender and even socio economic standing is an important and integral part in how people react to a particular message.
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At Total Recall Marketing we have the experience and understand all of the nuances that are important when advertising. Sure, beautiful creative is great but at the end of the day we care about results. We care about the process and guide our clients through it all. If there's an obstacle, we'll tackle it together. There's no magic formula, but there is a lot of experience and know how behind our success.
THE IMPORTANCE OF ADVERTISING TO THE HISPANIC CONSUMER...
The Hispanic consumer is unique. Family is at the heart of everything. It's at the heart of most of the decisions that are made including purchasing tendencies. Shopping tendencies are unique and many times a family affair. Even the Hispanic consumer that has adapted and assimilated, can be reached through culture and tradition when marketing and trying to reach this particular demographic. Connecting to the Hispanic consumer is a fine art. Many claim to understand what it takes, but very few are actual experts.
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Now let's talk about the complex and most desired demographic people want to reach....the MILLENNIAL! Are all Millennials the same??? Studies show Hispanic millennials are one of the largest growing demographics in the country and you guessed it, they consume media very differently. The principles of advertising are the same when trying to reach this specific demographic, but the Hispanic Millennial can be reached more effectively through culturally relevant messaging. Connecting with the Hispanic Millennial with the right message isn't easy, but we at Total Recall Marketing have the experience to effectively make that elusive connection...what needs to be conveyed to make it "CLICK!".
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THE HISPANIC MILLENNIAL...
